Cellular Calls Home Appliances

Release time:2017-09-14
author:Ameya360
source:Rick Merritt
reading:1153

  Mainstream appliances will ship with cellular links next year. The data point was one of few specifics from a gathering of carriers and customers of cellular IoT here.

  About half of Sears’ Kenmore-brand appliances now in development will have some form of wireless networking. About 10 percent of the company’s appliances now in use support Wi-Fi or Wi-Fi/Bluetooth combo modules.

  To avoid increasingly crowded home networks, the appliance maker is shifting some designs to LTE Category-M as modules hit the $10 price of today’s Wi-Fi/Bluetooth devices. The links send about 22 different data readings to remote monitors.

  “My techs can use that data to determine the health of the system very specifically over time,” said Chris McGugan, general manager of innovation for the appliance maker, speaking at the Mobile IoT Summit, part of the Mobile World Congress Americas event here.

  The data helps Sears get valuable insights into how its products are used. It also cuts the number of times that it needs to send out repairmen.

  In addition, Sears hopes that LTE will automate the process of connecting appliances. “Most consumers don’t understand how to work their Wi-Fi … on average, only 11–12 percent of connected devices actually get on the home network,” said McGugan.

  The OEM’s job also has its challenges. Major appliances typically have a two-year design cycle and can carry as much as $50 million in machining costs, he added.

  Cellular IoT is also getting traction in asset tracking, often coupled with Bluetooth in delivery vehicles or factory-floor systems, said Bob Proctor, chief executive of Link Labs. “Generally speaking, you have to be able to work with many technologies,” he said, noting that his company uses LoRa and Wi-Fi as well as LTE Cat-M and Bluetooth.

  Overall, the promise of cellular IoT seems huge, but the market is still in its infancy, making up less than 3 percent of carrier revenues today, according to a representative of Nokia, which co-sponsored the event.

  By 2026, as many as 3.8 billion LTE-based IoT nets may be in operation, according to the GSMA, a cellular trade group that hosted the event. Carriers have launched 17 cellular IoT offerings worldwide to date, a total expected to rise to 35 by March.

  The 10-Mbit Cat-M standard, which carriers can support with a software upgrade to their nets, is further along with two live networks in North America. The lower-power Narrowband-IoT (NB-IoT) variant, which supports 1-Mbit/s links, is not as advanced in interoperability testing and requires carriers to adopt some new hardware. NB-IoT is expected to go live in North America next year, and rollouts are in the works in China, Korea, and Europe.

  Carriers see the opportunity as huge and still somewhat undefined. “We cannot extend beyond our traditional coverage into buildings and underground with massive improvements in dB,” said Cameron Coursey, a vice president of product development for AT&T, which has a live Cat-M network.

  Carriers need to build core nets tailored for IoT “and strip out management layers only needed for smartphones for greater efficiency,” said Mark Bartolomeo, a vice president for IoT at Verizon, which is in trails with Cat-M and NB-IoT. Meanwhile, “MCU [vendors are] rewriting their software to handle cellular — the idea of retrofitting devices to connect to the network is going away,” he said.

  A T-Mobile executive claimed that cellular IoT is “remarkably better in performance than Bluetooth or Wi-Fi in a noisy environment.” However, Bartolomeo of Verizon noted that the consumer IoT market is plagued with generally expensive, complex, and fragmented platforms, including eight separate products from Verizon alone.

  Cellular IoT module costs are already below $10 and will approach $5 soon, said Georges Karam, chief executive of baseband chip supplier Sequans. “You will see this technology evolve very quickly.”

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Cellular Puts IoT on Speed Dial
  Carriers are driving aggressively into cellular IoT, with China Telecom leading the way with narrowband IoT (NB-IoT). They are playing a game of catch-up that some expect they will win with low-power wide-area (LPWA) alternatives led by Sigfox and LoRa that had a two-year-plus head start.  That was the picture from the Mobile World Congress Americas, where each side made the case for its play in the emerging Internet of Things. “It feels like we are on the cusp of an IoT explosion,” said Karri Kuoppamaki, vice president of technology development and strategy at T-Mobile, which aims to roll out an NB-IoT network in the U.S. by June.  “What’s next and key is showing an ROI in real networks,” said Hardy Schmidbauer, chief executive of TrackNet, a startup launched this year using LoRa and Wi-Fi for asset tracking.  “Carriers would like to wipe out their LPWA competitors, and I believe they will,” said Michael Murphy, CTO in North America for Nokia. “There is zero doubt [that] carriers view this as one of their most important goals.”  China Telecom appears to be in the lead with millions of users on a national network that it switched on in June for NB-IoT that supports 20- to 60-Kbit/s data rates over 200-KHz channels. The carrier charges as little as $3 a year for data, and its hardware suppliers such as Huawei and ZTE say that they soon will be able to deliver NB-IoT modules for less than US$5, said Qi Bi, chief technical officer for China Telecom.  “We ran out of devices; people are lined up … I think NB-IoT will take off big time in China,” he said.  China Telecom was surprised by two early adopters — bike-sharing companies such as Mobike and companies monitoring rented washers and dryers in apartment complexes. “We thought our major app was meters, but bikes became one of our biggest customers,” he said. “The IoT space is full of adventures and surprises.”  China Telecom also supports LTE-M, which supports data rates up to 1 Mbit/s but is less efficient, using about 1.4-MHz channels. LTE-M will mainly serve wearables and will likely cannibalize smartphone revenues, he said.  The carrier has seen its average revenue per user stay flat from 2G to LTE generations. It hopes that NB-IoT breaks with past trends, opening up new revenue streams by offering “better battery life, lower cost and better coverage” than LTE-M, he added.  T-Mobile hopes to follow in China Telecom’s footsteps, rolling out a U.S. NB-IoT net by June 2018. “China’s plan to go big on NB-IoT will give a boost to the ecosystem” said Kuoppamaki. T-Mobile will use its 600-MHz band, which “has very good propagation characteristics for most apps” ranging from asset tracking, smart lighting, and flood monitoring to tracking pets and clothes.  Like China Telecom, T-Mobile also will support LTE-M for “selected use cases, but NB-IoT has the most potential and verticals we talk to see it the same way; there seems to be pent-up demand in the space,” he added, noting that few apps need LTE-M’s support for voice.  In the U.S., AT&T was the first carrier to switch on an LTE-M network, leveraging the fact that it’s a software upgrade while NB-IoT requires new servers for some networks. AT&T says that its LTE-M modules are available for as little as $7.50, data plans start at $1.50/month, and starter kits with modules, software, and cloud storage are available on Amazon for $99.  While it monitors NB-IoT, “the cost has not been a big delta between the two technologies, and most of the apps are being served well with LTE-M for us,” said Mike Troiano, an AT&T vice president focused on the industrial IoT. Likewise, “in power consumption, there’s arguably not that much difference,” he said, expressing confidence that LTE-M could support a 5- to 10-year battery life for many nodes.  The carrier is supporting the varied business models for IoT. It estimates data use so that OEMs can bundle multi-year data plans into the costs of their products, and it can enable a SIM card in a car to split bills, charging the carmaker for emergency calls and the driver for hot-spot use.  Like other providers, AT&T sees asset tracking as a big but varied market, It includes users such as Otis elevators, McPherson Oil storage tanks, and GE smart streetlights.  3GPP defined both LTE-M and NB-IoT as part of its Release 13. They are expected to deliver two generations of annual upgrades before still-undefined 5G IoT specs get written. The Release 14/15 specs are expected to support mesh networking, better location tracking, and possibly range extensions.  NB-IoT is “already almost as well optimized as possible for LTE. There will be other flavors coming between LTE-M and Category-1 LTE, but our next focus will be on 5G IoT to make smaller, more power-efficient devices, possibly with better coverage,” said Kuoppamaki.  The LPWA space is likely to fragment over the next few years with all players getting significant slices of the pie, especially to early movers in unlicensed 800- to 900-MHz bands Sigfox and LoRa. Sigfox is expected to take the biggest slice, followed by NB-IoT and LoRA with LTE-M a distant fourth, according to a forecast from IHS Markit.  The Sigfox service aims at a broad bottom of an IoT pyramid. It supports the lowest data rates — just a few short, infrequent messages. Modules cost $2 and data rates start at $1/year in the U.S. and half that in Europe.  “It can cost up to US$10 to $12 a year if you have a lot of data, but few users ever get there … you need something below 3GPP, which will never get cheap, battery-efficient, and simple enough for things with a tiny bit of data,” said Allen Proithis, president of Sigfox in North America.  Like its rivals, Sigfox is not reporting the current number of its subscribers, but it claims use in Texas oil fields, large farms, and city water systems in San Francisco. It has networks running in 32 countries and an addressable market of 600 million people.  Sigfox sees itself as a network technology provider, generally working with partners that develop and deploy the final bits of software needed to create an IoT service. “Just in the U.S., there’s a half-dozen asset-tracking devices because everybody wants a slightly different mix of sensors,” said Proithis.  To date, Sigfox hasn’t made many inroads with cellular operators beyond a deal with KDDI in Japan and one with T-Mobile limited to “a market or two, but you will hear about some more because operators want to be a one-stop shop,” he said.  Its closest rival, the LoRa Alliance, has struck deals with more than 40 network operators, including Orange in France and Comcast in Europe. Rather than selling services, the alliance offers an open spec that anyone can adopt for public or private networks and has attracted more than 500 members and 350 trials to date.  LoRa’s asynchronous, spread-spectrum network enhances range and minimizes interference, said Schmidbauer, who was an early representative for LoRa when it was first rolled out by chip maker Semtech. Synchronous cellular IoT nets drain too much power to run nodes for five years or more on the kinds of sub-2,000-mAh, 3.6-V batteries [that] LoRa devices use, he said.  The unlicensed options are “not competing with NB-IoT. That’s like comparing Bluetooth and RFID — they are different apps and the overlap is quite small.”
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