Ameya360:Philippine Smartphone Market Recorded Its Biggest Annual Decline Yet

发布时间：2023-02-21 15:13
作者：Ameya360
来源：网络
阅读量：1714

　　The Philippine smartphone market marked its biggest annual decline yet by shipping 16.3 million units in 2022, down by 8.6% year-on-year (YoY), according to the International Data Corp.’s (IDC) Quarterly Mobile Phone Tracker.

Ameya360:Philippine Smartphone Market Recorded Its Biggest Annual Decline Yet

　　Though the last quarter in 2022 grew by 6.3% quarter-on-quarter (QoQ), it registered a 16.3% decline compared to last year as several vendors focused on clearing out inventories rather than bringing in new shipments during the holiday season due to unfavorable market conditions.

　　“Both consumer and vendor confidence have been seriously dampened as inflation progressively soared throughout 2022 ending the year at a 14-year high,” says Angela Medez, Senior Market Analyst at IDC Philippines.

　　realme maintained the top spot in 2022 by launching several new smartphones in the narzo series to cater to the price-conscious customer, while Transsion was the only company in the Top 5 rankings that registered growth. Both of its Infinix and Tecno brands upscaled their products in bringing in more models in the higher price range of US$100+, such as Infinix’ Note series and Tecno’s Pova and Camon series, while itel continued to cater to the entry-level segment.

　　“Though inventory levels started to normalize towards the end of 2022, IDC is lowering its forecast for 2023 as vendors will remain cautious in their shipments amid the looming economic uncertainties and accelerating inflation,” Medez added.


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