Renesas on Panthronics Acquisition and Synopsys’ Cloud EDA and Multi-die Focus at SNUG 2023

　　In this episode of Embedded Edge with Nitin, Sailesh Chittipeddi from Renesas Electronics discusses the Panthronics acquisition and its relevance to the company’s connectivity strategy, as well as insights from Synopsys executives at the SNUG 2023 event on cloud EDA, silicon lifecycle management, multi-die, and AI-driven EDA.

　　Welcome to this edition of Embedded Edge with Nitin.  In this episode, I’m going to talk to Sailesh Chittipeddi of Renesas Electronics, and he’ll be talking about the reasons for the acquisition of Panthronics, the developer of NFC technology, which they just acquired, and how this fits in with the company’s acquisition strategy – a lot of which is around opportunities to attach to the embedded processor. And it’s part of the whole connectivity story that they’re pursuing at Renaissance. He also talks about why AI is going to be transforming the industry all the way from the edge to infrastructure, and he talks about its profound impact on everything, including areas like memory bandwidth, power efficiency and digital power.

　　Following that interview, I’ll talk to two executives from Synopsys. I attended the Synopsys User Group event in Santa Clara in California, and I managed to speak to various people, including Aart de Geus and Sassine Ghazi. But in this podcast, you’ll also hear from Shankar Krishnamoorthy, he’ll talk about cloud adoption, silicon lifecycle management and multi-die. And if you remember, Synopsys launched their cloud-based EDA as a service product last year. So I asked him a little bit about the adoption there. And then there was a lot of talk around silicon life cycle management at the event and also a big focus on multi-die, especially with a nice keynote from Francois Piednoel of Mercedes-Benz, talking about why they’ve adopted multi-die in their quest to go to Level 4 autonomy in Mercedes-Benz. That was probably one of the the really fascinating keynotes at the at the Synopsys User Group event, or SNUG 2023 as they call it.

　　And then I speak to Stelios Diamantidis, and he’s one of two of the engineering team who in 2017 went to management and said, look, we think there’s a serious use for AI in EDA. That’s a really interesting conversation. He tells us how about how and why they thought about doing that and where they’re going next with AI-driven EDA.

　　In this episode of Embedded Edge with Nitin, Sailesh Chittipeddi from Renesas Electronics discusses the Panthronics acquisition and its relevance to the company’s connectivity strategy, as well as insights from Synopsys executives at the SNUG 2023 event on cloud EDA, silicon lifecycle management, multi-die, and AI-driven EDA.

　　Welcome to this edition of Embedded Edge with Nitin.  In this episode, I’m going to talk to Sailesh Chittipeddi of Renesas Electronics, and he’ll be talking about the reasons for the acquisition of Panthronics, the developer of NFC technology, which they just acquired, and how this fits in with the company’s acquisition strategy – a lot of which is around opportunities to attach to the embedded processor. And it’s part of the whole connectivity story that they’re pursuing at Renaissance. He also talks about why AI is going to be transforming the industry all the way from the edge to infrastructure, and he talks about its profound impact on everything, including areas like memory bandwidth, power efficiency and digital power.

　　Following that interview, I’ll talk to two executives from Synopsys. I attended the Synopsys User Group event in Santa Clara in California, and I managed to speak to various people, including Aart de Geus and Sassine Ghazi. But in this podcast, you’ll also hear from Shankar Krishnamoorthy, he’ll talk about cloud adoption, silicon lifecycle management and multi-die. And if you remember, Synopsys launched their cloud-based EDA as a service product last year. So I asked him a little bit about the adoption there. And then there was a lot of talk around silicon life cycle management at the event and also a big focus on multi-die, especially with a nice keynote from Francois Piednoel of Mercedes-Benz, talking about why they’ve adopted multi-die in their quest to go to Level 4 autonomy in Mercedes-Benz. That was probably one of the the really fascinating keynotes at the at the Synopsys User Group event, or SNUG 2023 as they call it.

　　And then I speak to Stelios Diamantidis, and he’s one of two of the engineering team who in 2017 went to management and said, look, we think there’s a serious use for AI in EDA. That’s a really interesting conversation. He tells us how about how and why they thought about doing that and where they’re going next with AI-driven EDA.